The Opportunity Co — Cookie Policy
Last updated: 14 July 2026
This Cookie Policy explains how The Opportunity Co (“we”, “us”, “our”) uses cookies and similar technologies on theopportunityco.uk (the “Site”). It should be read alongside our Privacy Policy, available at theopportunityco.uk/privacy-policy/.
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They’re widely used to make websites work, work more efficiently, and to provide information to the site owner. Some cookies are essential for the Site to function; others help us understand how visitors use the Site.
2. Cookies We Use
The table below sets out the cookies currently used on this Site.
| Cookie | Type | Duration | Purpose |
| wordpress_*, wp-settings-* | Strictly necessary | Session / up to 1 year | Core WordPress functionality, e.g. remembering site preferences. Set automatically by our website platform. |
| _ga, _ga_* | Analytics | Up to 2 years | Google Analytics — distinguishes unique visitors and measures site usage (pages viewed, time on site, traffic sources). |
| _gid | Analytics | 24 hours | Google Analytics — distinguishes unique visitors on a short-term basis. |
The cookie names above are the standard set for a WordPress site running Google Analytics. Please confirm the exact list against your Google Analytics/tag manager setup and update if anything differs.
3. Categories of Cookies
Strictly necessary cookies
These are required for the Site to function properly (e.g. security, load balancing) and can’t be switched off. They don’t require consent under UK law.
Analytics cookies
These help us understand how visitors use the Site — which pages are popular, how people navigate the Site, and where visitors come from — so we can improve it. We currently use Google Analytics for this. These cookies are not strictly necessary and, under UK PECR rules, require your consent before they’re set.
4. Third-Party Cookies
Google Analytics cookies are set by Google, not by us directly. Google’s use of this data is governed by Google’s own privacy policy, available at policies.google.com/privacy. We do not currently use advertising or social media tracking cookies (e.g. Meta Pixel, LinkedIn Insight Tag) on this Site — if that changes, we’ll update this policy.
5. Managing and Disabling Cookies
You can control cookies in two ways:
- Cookie consent banner: if a cookie banner is presented when you first visit the Site, you can accept or reject non-essential cookies there, and change your preferences at any time (usually via a link in the site footer).
- Browser settings: most browsers let you block or delete cookies via their settings menu. Blocking all cookies may affect how parts of the Site work.
For guidance on managing cookies in common browsers, visit aboutcookies.org or your browser’s help pages.
6. Changes to This Policy
We may update this Cookie Policy from time to time, for example if we add new tools or tracking technologies to the Site. Check the ‘last updated’ date at the top of this page.
7. Contact Us
Questions about this policy? Email us at hello@theopportunityco.uk.
Note: this draft assumes Google Analytics is the only tracking tool live on the Site, and that you don’t yet have a cookie consent banner confirmed. Since GA sets non-essential analytics cookies, UK PECR technically requires consent before they’re set — worth adding a consent banner (e.g. CookieYes, Complianz, Cookiebot) if you don’t already have one, and updating this policy to match. This draft hasn’t been reviewed by a solicitor.